The First Step in Segmenting International Markets Is To

Multiple Choice

The first step in segmenting international markets is to:

A) develop a marketing mix.
B) treat all the countries in the "foreign market" as one segment.
C) segment by country or region-looking at demographic, cultural, and other characteristics.
D) list the suppliers who serve the market.
E) consider the number, size, kind, and location of business and organizational customers.