Multiple Choice
Positioning analysis
A) helps managers understand the actual characteristics of their products.
B) is not a product-oriented approach.
C) is a visual aid to understanding a product-market.
D) shows that managers and customers usually view present brands similarly.
E) always leads a firm to segmenting and not combining.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Which of the following is NOT part
Q2: Ideally, product-markets should be described in terms
Q4: Segmenting a broad product-market usually requires using
Q5: Saying that a "good" product-market segment should
Q6: The seven-step approach to market segmentation does
Q7: Which of the following is the BEST
Q8: One of the difficult things about segmenting
Q9: The main difference between a "product-market" and
Q10: A digital camera, a computer video-cam, and
Q11: In the example for the seven-step approach