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    Exam 3: Evaluating Opportunities in the Changing Marketing Environment
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    A Good Mission Statement Should NOT
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A Good Mission Statement Should NOT

Question 90

Question 90

Multiple Choice

A good mission statement should NOT


A) focus on a few key goals.
B) be a substitute for more specific objectives.
C) embrace everything the firm stands for.
D) supply guidelines when managers face difficult decisions.
E) none of the above is correct.

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