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    Exam 3: Evaluating Opportunities in the Changing Marketing Environment
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    _____ Treats Alternative Products, Divisions, or SBUs as Though They
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_____ Treats Alternative Products, Divisions, or SBUs as Though They

Question 91

Question 91

Multiple Choice

_____ treats alternative products, divisions, or SBUs as though they were stock investments, to be bought and sold using financial criteria.


A) Portfolio management
B) GE planning grid
C) Total profit approach
D) Return-on-investment approach
E) None of the above

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