When Minwax Informs Consumers That Its Brand Will Save Time

Multiple Choice

When Minwax informs consumers that its brand will save time when finishing wood, the company is stressing:

A) The strengths and weaknesses of current competitors.
B) The strengths and weaknesses of indirect competitors.
C) The strengths and weaknesses of current and potential competitors.
D) The strengths and weaknesses of only direct competitors.
E) The strengths and weaknesses of the external environment.