Multiple Choice
When using screening criteria to evaluate opportunities:
A) Marketers must try to match opportunities to the firm's resources and objectives.
B) Quantitative and qualitative criteria should be considered.
C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
D) All of the above.
E) A and B only.
Correct Answer:
Verified
Correct Answer:
Verified
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