Multiple Choice
According to the "continuum of environmental sensitivity":
A) industrial products usually need to be adapted to foreign markets more than consumer products.
B) consumer products that are linked to other social or cultural variables are easily adaptable to foreign markets and thus involve very little risk in international marketing.
C) it is extremely risky to market basic commodities in international markets.
D) some products are more adaptable to foreign markets than others--and thus may be less risky.
E) All of the above are true statements.
Correct Answer:

Verified
Correct Answer:
Verified
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