When Evaluating the Effectiveness of the Macro-Marketing Systems of Different

Multiple Choice

When evaluating the effectiveness of the macro-marketing systems of different countries:

A) the evaluation should be limited to basic economic objectives which are common across countries.
B) the best approach is to see if firms are making a profit.
C) it doesn't make sense to try to compare the effectiveness of systems for different nations that have different objectives.
D) the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them.
E) None of these alternatives is correct.