Multiple Choice
The reason that MICRO-marketing costs too much in many firms is that:
A) the marketing concept has not been accepted and implemented.
B) most new products are not necessary to meet competition.
C) marketing is not really needed.
D) advertising is usually ineffective.
E) None of these-marketing never costs too much.
Correct Answer:

Verified
Correct Answer:
Verified
Q25: A product strategy decision includes all of
Q26: Regarding our MACRO-marketing system, the text suggests
Q27: Monopolistic competition may result in high costs-and
Q28: Which section of a formal marketing plan
Q29: Which of the following area does not
Q31: According to the text, micro-marketing does NOT
Q32: As a product moves through its product
Q33: MICRO-marketing will probably continue to cost too
Q34: Thanks to much publicity, the marketing concept
Q35: Which of the following statements is true?<br>A)