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MICRO-Marketing Will Probably Continue to Cost Too Much as Long

Question 33

Multiple Choice

MICRO-marketing will probably continue to cost too much as long as:


A) the marketing concept is not accepted.
B) firms fail to identify new opportunities.
C) firms do "mass marketing."
D) some managers believe that anyone can run a business successfully.
E) All of these are reasons why MICRO-marketing will probably continue to cost too much.

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