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    Basic Marketing Study Set 1
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    Exam 19: Managing Marketings Link With Other Functional Areas
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    A Firm That Relies on Mass Customization Tries to Get
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A Firm That Relies on Mass Customization Tries to Get

Question 20

Question 20

True/False

A firm that relies on mass customization tries to get a competitive advantage by finding a low-cost way to give each customer in its target market more or better choices.

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