The First Step in Marketing Cost Analysis Is To

Multiple Choice

The first step in marketing cost analysis is to:

A) Reclassify the dollar cost entries in the functional accounts into natural cost accounts.
B) Use the entries in the functional accounts to evaluate the profitability of profit centers.
C) Allocate the entries in the functional accounts to specific customers.
D) Reclassify the dollar cost entries in the natural accounts into functional cost accounts.
E) None of these.