Effective Implementation of a Marketing Plan

Multiple Choice

Effective implementation of a marketing plan:

A) Matters least in markets that are mature and highly competitive.
B) Usually does not make the difference between winning and losing a customer.
C) Can involve decisions related to both internal (invisible to the consumer) and external (visible to the consumer) matters.
D) Is unrelated to the overall objectives of the marketing strategy.
E) None of these are true.