Regarding Marketing Cost Analysis

Multiple Choice

Regarding marketing cost analysis,

A) the full-cost approach usually should be used as there are almost always some fixed costs to be allocated.
B) the contribution-margin approach focuses attention on variable costs.
C) fixed costs should be allocated according to the contribution-margin approach.
D) the action implications will be the same whether the full-cost or contribution-margin approach is used.
E) the contribution-margin approach provides the most complete allocation of total expenses.