Which of the Following Statements by a Sales Manager Best

Multiple Choice

Which of the following statements by a sales manager best reflects an understanding of the iceberg principle?

A) "Detailed cost analysis gets you focused on small parts of the problem, whereas general summaries make it easier to see the really big problems."
B) "Most costs that look like they're fixed are actually changing all of the time."
C) "Don't tell me that you're certain we're going to increase sales. They were certain that an iceberg couldn't sink the Titanic!"
D) "Let's not dwell on sales data summaries-let's get below the surface and study the details."
E) "Cost problems always show up first-but controlling expenses doesn't mean that you won't run into revenue problems."