Marketing Cost Analysis Shows That One of Buildco, Inc

Multiple Choice

Marketing cost analysis shows that one of Buildco, Inc.'s customers is unprofitable, so Buildco should:

A) refuse to sell to that customer.
B) try to determine why this customer is unprofitable.
C) drop the customer and shift all fixed costs to the other customers.
D) assign a new salesperson to that account.
E) immediately develop a plan to sell more to that customer.