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    Basic Marketing Study Set 1
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    Exam 17: Price Setting in the Business World
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    Setting Prices by Adding a "Reasonable" Markup to a Firm's
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Setting Prices by Adding a "Reasonable" Markup to a Firm's

Question 255

Question 255

Multiple Choice

Setting prices by adding a "reasonable" markup to a firm's average cost is called:


A) break-even pricing.
B) add-on pricing.
C) target-return pricing.
D) average-cost pricing.
E) marginal analysis.

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