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A CVS Drugstore That Is Trying to Attract Customers by Advertising

Question 250

Multiple Choice

A CVS drugstore that is trying to attract customers by advertising a special bargain price on a popular brand of cold remedy during the cold season is using:


A) leader pricing.
B) bait pricing.
C) prestige pricing.
D) odd-even pricing.
E) price lining.

Correct Answer:

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