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    Basic Marketing Study Set 1
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    Exam 17: Price Setting in the Business World
  5. Question
    The Big Problem with Average-Cost Pricing Is That
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The Big Problem with Average-Cost Pricing Is That

Question 2

Question 2

Multiple Choice

The big problem with average-cost pricing is that:


A) fixed costs are hard to estimate.
B) it ignores the firm's demand curve.
C) it doesn't consider the effect of variable costs.
D) there is no way to include a desired profit per unit.
E) None of these alternatives is correct.

Correct Answer:

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