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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 17: Price Setting in the Business World
  5. Question
    Customers Are Likely to Be Less Price Sensitive When
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Customers Are Likely to Be Less Price Sensitive When

Question 5

Question 5

Multiple Choice

Customers are likely to be less price sensitive when:


A) it is easy to compare prices.
B) someone else pays the bill.
C) the total expenditure is high.
D) there are substitutes available.
E) their share of the cost is high.

Correct Answer:

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