A Computer Store Regularly Advertises a Very Low Price for a Well-Known

Multiple Choice

A computer store regularly advertises a very low price for a well-known brand of disks. When the customers come in, however, the salespeople point out the disadvantages of this particular brand and try to persuade them to buy other disks at much higher prices. This retailer is using:

A) bait pricing.
B) odd-even pricing.
C) psychological pricing.
D) leader pricing.
E) price lining.