menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Basic Marketing Study Set 1
  4. Exam
    Exam 13: Promotionintroduction to Integrated Marketing Communications
  5. Question
    The General Objective of Promotion Is to Affect Buyer Behavior
Solved

The General Objective of Promotion Is to Affect Buyer Behavior

Question 152

Question 152

True/False

The general objective of promotion is to affect buyer behavior.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q147: The pushing approach recognizes the value of

Q148: Mass selling includes both advertising and publicity.

Q149: Point-of-purchase materials is a sales promotion activity

Q150: The task method for budgeting marketing expenses:<br>A)

Q151: What basic promotion objective should be sought

Q153: Direct-response promotion may include:<br>A) interactive video.<br>B) mail.<br>C)

Q154: "Promotion" does NOT include:<br>A) personal selling.<br>B) sales

Q155: Which of the following best illustrates communication

Q156: To encourage potential buyers to take its

Q157: In the traditional communication process, a receiver

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines