Multiple Choice
To encourage potential buyers to take its new Model 3 sedan for a test drive, BMW posts a video on its website of the Model 3 speeding down a winding mountain road. This is an example of:
A) single-customer marketing.
B) advertising.
C) publicity.
D) personal selling.
E) sales promotion.
Correct Answer:
Verified
Correct Answer:
Verified
Q151: What basic promotion objective should be sought
Q152: The general objective of promotion is to
Q153: Direct-response promotion may include:<br>A) interactive video.<br>B) mail.<br>C)
Q154: "Promotion" does NOT include:<br>A) personal selling.<br>B) sales
Q155: Which of the following best illustrates communication
Q157: In the traditional communication process, a receiver
Q158: The four promotion jobs of the AIDA
Q159: Decoding<br>A) is the process of the receiver
Q160: When an individual searches online for information
Q161: The AIDA model:<br>A) focuses on what happens