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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Which of the Following Promotional Objectives Is Most Likely Being
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Which of the Following Promotional Objectives Is Most Likely Being

Question 320

Question 320

Multiple Choice

Which of the following promotional objectives is most likely being accomplished when a window company compares its windows to those of a competitor to show homebuilders why its products are superior?


A) Planning
B) Rebutting
C) Persuading
D) Reminding
E) Informing

Correct Answer:

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