Multiple Choice
Regarding adopter groups, which of the following statements is TRUE?
A) Innovators rely on the mass media and salespeople.
B) The early majority usually aren't opinion leaders.
C) Laggards rely primarily on opinion leaders.
D) Early adopters make little use of salespeople.
E) The late majority make the most use of salespeople.
Correct Answer:

Verified
Correct Answer:
Verified
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