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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    An Advertising Manager Is Trying to Decide What Words to Use
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An Advertising Manager Is Trying to Decide What Words to Use

Question 209

Question 209

Multiple Choice

An advertising manager is trying to decide what words to use in a magazine ad for the new Ford Focus. In the traditional communication model, the ad manager is the:


A) Source.
B) Receiver.
C) Noise.
D) Encoder.
E) Decoder.

Correct Answer:

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