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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    To Encourage Potential Customers to Buy a Recently-Released Book, Amazon
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To Encourage Potential Customers to Buy a Recently-Released Book, Amazon

Question 207

Question 207

Multiple Choice

To encourage potential customers to buy a recently-released book, Amazon.com provides online reviews written by others who have already read the new book. This is an example of:


A) single-customer marketing.
B) advertising.
C) publicity.
D) personal selling.
E) sales promotion.

Correct Answer:

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