Multiple Choice
Early adopters, compared to innovators:
A) Adopt a new idea earlier.
B) Tend to have greater contact with salespeople.
C) Rely more heavily on scientific or impersonal information sources.
D) Are more willing to take risks.
E) Are infrequently opinion leaders.
Correct Answer:
Verified
Correct Answer:
Verified
Q222: When a college student receives e-mail messages
Q223: Kelly Stich, marketing manager for Yummy Ice
Q224: Personal selling dominates the promotion mix in
Q225: The marketing manager's promotion job is to
Q226: The EARLY MAJORITY have a lot of
Q228: Regarding adoption curve groups, which of the
Q229: Consumers who are innovators tend to be
Q230: Achieving a measurable, direct response from specific
Q231: Which of the following groups is likely
Q232: The basic promotion objectives and adoption process