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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    The Basic Promotion Objectives and Adoption Process Fit Very Neatly
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The Basic Promotion Objectives and Adoption Process Fit Very Neatly

Question 232

Question 232

Multiple Choice

The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the


A) bricks and clicks model.
B) bait and hook model.
C) AIDA model.
D) DAGMAR model.
E) economic buyer model.

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