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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Regarding the Adoption Curve, Marketers May Determine That There Is
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Regarding the Adoption Curve, Marketers May Determine That There Is

Question 139

Question 139

Multiple Choice

Regarding the adoption curve, marketers may determine that there is little to be gained from trying to inform or influence the:


A) Innovators.
B) Early adopters.
C) Early majority.
D) Late majority.
E) Laggards.

Correct Answer:

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