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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Southwest Airlines' "Ding" Widget Pops Up on Your Computer Desktop
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Southwest Airlines' "Ding" Widget Pops Up on Your Computer Desktop

Question 136

Question 136

Multiple Choice

Southwest Airlines' "Ding" widget pops up on your computer desktop to let you know of lower fares to cities you want to visit. This is an example of a(n) _________ promotion objective.


A) Persuading
B) Reminding
C) Informing
D) Pioneering

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