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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    LAGGARDS or NON-ADOPTERS
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LAGGARDS or NON-ADOPTERS

Question 287

Question 287

Multiple Choice

LAGGARDS or NON-ADOPTERS:


A) are usually the smallest businesses with the least specialization.
B) tend to be older and less well educated.
C) rely mainly on other laggards for information.
D) are suspicious of new ideas.
E) All of these are correct for LAGGARDS.

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