Multiple Choice
Primary demand is
A) the demand for the general product idea.
B) just the demand for the company's own brand.
C) the main form of mass selling.
D) any unpaid form of nonpersonal presentation of ideas, goods, or services.
E) any paid form of nonpersonal presentation of ideas, or services by an identified sponsor.
Correct Answer:

Verified
Correct Answer:
Verified
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