A Marketing Manager Should Realize That the Adoption Curve Concept

Multiple Choice

A marketing manager should realize that the adoption curve concept implies

A) the firm's promotion target should always be the innovators.
B) the laggards are cautious, but that they are willing to adopt a new product quickly if advertising gets their attention.
C) using different promotional mixes for different adopter groups.
D) the firm's promotion target should always be the opinion leaders.
E) None of these is a good answer.