Early Adopters

Multiple Choice

Early adopters

A) can help the promotion effort by spreading word-of-mouth information and advice among other consumers.
B) tend to rely on impersonal and scientific information sources, or other innovators, rather than salespeople.
C) avoid risk and wait to consider a new idea after laggards have tried it-and liked it.
D) make little use of marketing sources of information-mass media and salespeople.
E) tend to look to the early majority group for advice.