Regarding PRODUCT LIFE CYCLES and PROMOTION

Multiple Choice

Regarding PRODUCT LIFE CYCLES and PROMOTION:

A) During market introduction, the basic promotion objective is to remind.
B) In sales decline, the amount spent on promotion usually increases as firms use reminder promotion to increase demand.
C) Persuading becomes important in the market growth stage.
D) In market maturity, more competitors enter the market and the promotion emphasis must now shift to building selective demand for the firm's own brand.
E) None of these is a good answer.