In the Customer-Initiated Communication Process

Multiple Choice

In the customer-initiated communication process:

A) the marketer targets more of its promotion effort at specific individuals who respond directly.
B) a firm relies on a CRM database to target specific prospects.
C) a customer initiates the communication process with a decision to search for information in a particular message channel.
D) a seller initiates the communication process with a decision to search for information in a particular message channel.
E) there is a transfer of information from higher-level management to production workers.