In the Promotion Blend During the Market Maturity Stage of the Product

Multiple Choice

In the promotion blend during the market maturity stage of the product life cycle:

A) The total amount spent on promotion usually decreases.
B) The total amount spent on promotion may rise as competition increases.
C) The basic promotion objective is informing.
D) The promotion emphasis starts to shift from building primary demand to building selective demand.
E) None of these is a good answer.