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In the 30-Minute TV Infomercial for a New Type of "Home

Question 50

Multiple Choice

In the 30-minute TV infomercial for a new type of "home gym equipment," a toll-free 800 number is prominently displayed across the bottom of the screen. This is an example of ______________ promotion.


A) latent-response
B) delayed-response
C) indirect-response
D) laggard-response
E) direct-response

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