According to the Text Discussion on Setting a Marketing Budget

Multiple Choice

According to the text discussion on setting a marketing budget,

A) the most objective approach is to use "pushing" approaches.
B) the only practical alternative is to match what competitors are spending.
C) the most sensible approach is to determine the cost of the tasks to be accomplished.
D) the task method is likely to result in too low a budget when sales are going well.
E) it is generally best to simply use some predetermined percentage of past or forecast sales.