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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Hershey's Places a Simple Ad for Its "Kisses" Chocolates in SPORTS
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Hershey's Places a Simple Ad for Its "Kisses" Chocolates in SPORTS

Question 21

Question 21

Multiple Choice

Hershey's places a simple ad for its "Kisses" chocolates in SPORTS ILLUSTRATED. The ad shows only a photo of the product with no copy words. This is an example of a(n) ____________ promotion objective.


A) Persuading
B) Reminding
C) Informing
D) Pioneering

Correct Answer:

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