Multiple Choice
Hershey's places a simple ad for its "Kisses" chocolates in SPORTS ILLUSTRATED. The ad shows only a photo of the product with no copy words. This is an example of a(n) ____________ promotion objective.
A) Persuading
B) Reminding
C) Informing
D) Pioneering
Correct Answer:

Verified
Correct Answer:
Verified
Q16: Which of the following is NOT a
Q17: In the customer-initiated communication process:<br>A) the marketer
Q18: Personal selling:<br>A) Is indirect written communication between
Q19: Online interactive communication enables retailer websites to
Q20: To encourage potential buyers to purchase a
Q22: A customer who searches the Yellow Pages
Q23: In the market maturity stage<br>A) sales promotion
Q24: Direct-response promotion usually relies on a CRM
Q25: Which of the following is NOT true
Q26: According to the text discussion on setting