As a Firm's Product Moves Along the Product Life Cycle

Multiple Choice

As a firm's product moves along the product life cycle, marketing managers can expect all of the following to occur except:

A) customers' attitudes and needs may change.
B) the firm's marketing mix must change.
C) the competitive environment shifts toward pure competition or oligopoly.
D) industry profits increase until total product sales finally reach their decline.
E) total product sales reach the peak at the market maturity stage.