Multiple Choice
Which of the following statements does not accurately characterize new-product development?
A) New-product development is costly.
B) Some companies move too fast to launch a new product.
C) Some companies move too slow to launch a new product.
D) New-product development has a high risk of failure.
E) New-product development has a low risk of failure.
Correct Answer:
Verified
Correct Answer:
Verified
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