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Wu Chen Frequently Travels to Caracas, Venezuela Where the Only

Question 248

Multiple Choice

Wu Chen frequently travels to Caracas, Venezuela where the only hotel he will stay at is the Crown Prince Hotel. His level of brand familiarity toward the Crown Prince Hotel is ______


A) brand awareness.
B) brand familiarity.
C) brand rejection.
D) brand recognition.
E) brand insistence.

Correct Answer:

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