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When Some Customers See All Competitors' Offerings as Basically the Same

Question 99

Multiple Choice

When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price, the item is:


A) an analysis product.
B) a specialty product.
C) a staple product.
D) a heterogeneous shopping product.
E) a homogeneous shopping product.

Correct Answer:

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