Multiple Choice
When selling ____ products, a marketing manager should recognize that consumers have low price sensitivity and the product should have widespread distribution near the probable point of need.
A) homogeneous
B) specialty
C) emergency
D) impulse
E) regularly unsought
Correct Answer:
Verified
Correct Answer:
Verified
Q95: Business professional services:<br>A) may not be purchased
Q96: Customer service guarantees are becoming less common
Q97: Regarding business supplies, which of the following
Q98: Expense items are depreciated over many years,
Q99: When some customers see all competitors' offerings
Q101: Branding can help BRANDERS because it:<br>A) may
Q102: "Product" means:<br>A) all the services needed with
Q103: A product line is a set of
Q104: It is usually more difficult to provide
Q105: Impulse products are:<br>A) products that potential customers