The First Step of the Marketing Research Process-Defining the Problem-Is

Multiple Choice

The first step of the marketing research process-defining the problem-is the most important because:

A) it comes first.
B) it involves qualitative research.
C) failure to correctly define the problem will cause all subsequent steps to be wasted effort.
D) many problems go away once they are clearly defined.
E) it's easy to confuse problems with symptoms at this stage.