Since Marketers Can't Collect Information from Everyone, They Collect Information

Multiple Choice

Since marketers can't collect information from everyone, they collect information from a small number of people taken from the larger group they are analyzing-a sample. This technique is effective when:

A) the sample group is representative of the larger population.
B) the sample group is different from the larger population.
C) the sample group provides identical responses.
D) the sample group is questioned using online surveys.
E) the sample group is questioned using personal interviews.