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    Basic Marketing Study Set 1
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    Exam 6: Business and Organizational Customers and Their Buying Behavior
  5. Question
    "Multiple Buying Influence" Means That Several People in an Organization
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"Multiple Buying Influence" Means That Several People in an Organization

Question 85

Question 85

True/False

"Multiple buying influence" means that several people in an organization share in making a purchase decision, but top management is never involved.

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