Organizational Buyers

Multiple Choice

Organizational buyers:

A) rely on many sources of information in addition to salespeople when making purchase decisions.
B) may use vendor analysis to make certain that all relevant areas of a purchase decision have been considered.
C) are likely to do little search for additional information if the purchase is unimportant.
D) tend to be more rational-and less emotional-in their buying decisions than final consumers.
E) All of these alternatives about organizational buyers are true.